Content is king, but in our industry, that king must always be compliant. This is usually top of mind when writing and deploying market-facing materials, but how do you know they will stay current? How can you know whether the training and assets you produce continue to be engaging and actively used, which would assure you that your field team …
By Kristina BelyeaDirector of Content Marketing ACTO Supporting continuous learning puts companies leaps ahead of others Have you heard the phrase “learning in the flow of work?” Many industry leaders and companies are discussing how it is transforming the way commercial learning and development (CL&D) teams train and reskill employees. So, is this the next big thing to be adopted …
MSLs are under increasing pressure to provide complex scientific information to stakeholders. By Kristina BelyeaDirector of Content Marketing ACTO Over the past three years, there have been significant shifts and pivots in life sciences, including changes in how healthcare providers (HCPs)want to interact with pharmaceutical companies. This shift has made medical affairs and medical sciences liaisons (MSLs) increasingly crucial and …
Commercial ExcellenceCL & DMedical AffairsCommercial ExcellenceITThe evolving needs inCommercial Excellence Reduce Time To Runway Automate and engage learning strategies to meet the market sooner Coach Without Borders Enable field team success with coaching to reach them wherever they are Learning On The Go Let your learners take their training on the go with LAICA of HCPs want either all virtual …
Over the last decade, there has been much discussion about the future of the pharma sales rep. Many people expected the switch to virtual information exchange forced by the pandemic to be the final nail in the coffin for sales reps; yet, companies have adopted hybrid models, virtual tools for customer engagement, and online sales training platforms – all of …
Do you view training as a “box to check”? Has it become daunting with the scramble to provide data and performance metrics? Has your organization invested in continuous learning and development? In the latest episode of The Learning Journey podcast, Jimmy Christie, the Senior Commercial Training Manager at ACTO, talks about the importance and value of these questions. He shares …
Life Science commercial learning and training managers have had to pivot dramatically in recent years, shifting to virtual-only models to ensure their field team’s success. Now, they are re-examining things once more. With the potential to hold in-person training again, what is the proper mix of virtual, hybrid, and in-person training? Which strategies will maximize training effectiveness, and what tools …
Digital transformation… is it entirely about people? If so, how do we implement it? And how do you define and measure success when educating and improving performance using new technology? These questions were explored in a recent webinar panel of industry experts involved in learning and education in the Life Sciences industry from Amgen, Biogen, Impatient Health, and ACTO. Read …
When the pandemic struck, it threw businesses worldwide, and entire industries, into disarray. With exposed vulnerabilities now evident, all stakeholders watched the test of a company’s ability to recover and thrive with bated breath. The successful operating methods of the past had to be revisited, from technology and supply chain processes to the way sales calls and meetings were conducted, …
You may have been hearing the buzz around “Omnichannel Education” repeated within the life sciences industry. As we are adapting to how the world is changing, we must also adapt to how our employees learn. This is where Omnichannel Education comes into play. During the Life Sciences Trainers and Educators Network’s Annual Conference (LTEN), ACTO had the opportunity to educate …